Kooperationen, Abgrenzungen, (Un)Sichtbarkeiten. Landevents als temporäre Akteur*innengeflechte moralisierter Märkte. [Cooperations, distinctions, (in)visibilities. Rural events as temporal networks within moralized markes.]

Rural studies have shown considerable interest in the implications the eventization of agriculture has for both rural communities and the agri-food system in the Global North. To contribute to the debate on the transformative potential of agri-food events such as farm festivals and agritourism, in this paper I present ethnographic evidence from a visitors` day taking place at the site of an organic smallholder farm in rural Western Bohemia. Attending to the network of human and non-human agents interacting during the event, I unpack the meaning and aspirations funders, farmers and visitors ascribe to the event. Drawing from the concept of consumer citizenship as well as focussing on the plurality of alternative agri-food practices co-exiting in Czechia, I show how the farm event makes (in)visible and reproduces, but also challenges the hierarchies and power structures within the diversified field of alternative food networks.