Historické proměny obrazu ženy

The chapter informs on historical changes in women´s images in Czech society since the end of 1940s. It is based on content analysis of articles in womenŽs magazine 'Vlastaö from 1947 till 1997. Vlasta has been the only massively read womenŽs magazine in Czech society since 1940s. The content analysis revealed historical changes in presentations of womenŽs roles in the family, in the labor market and in the society. It also revealed historical changes in the presentation of menŽs roles in the family.